The weather is slowly improving, which means more people will be heading outside and visiting their local high street over the coming months. To capitalise on the greater footfall, it is important that retailers introduce spring promotions, as this could have a big boost on their sales.

This is the perfect time to launch time-sensitive offers, such as stock clearance sales or buy one, get one free deals, as it means customers have to act quickly if they do not want to lose out on the promotions. 

Offering free samples is also a great way to lure people into the store and spend money, so consider providing incentives with purchases or freebies in front of the door entrance. This could also boost customer retention, as people will be more likely to buy from the store again. 

Pop-up stores nearby are another way to increase brand awareness and generate excitement in the business. You could have one at a public event this spring, with staff on the stall reminding customers of the permanent store with every purchase.

Organising special events that coincide with seasonal occasions is also a good idea, whether they are Easter-related or coincide with sport contests like Wimbledon. This will attract buyers who want to get gifts, outfits, food or other items related to the event. 

It is also essential to keep on top of store maintenance and make sure the shop is looking its best.

Having an aesthetic appeal is very important to shoppers, so ensure the premise is in good condition, anything that needs repairing is fixed quickly, and the layout helps to promote popular products. Make displays stand out and update the window dressing regularly.