He believes that operations will soon become more automated, but real-life retail premises will take on a new purpose and instead serve to give customers experiences with brands, rather than as a place to sell products. People will be able to try out different items and then arrange for delivery later down the line.
Mr Mardle said the future is “about enjoyment” and successful businesses will blur the boundaries between the online and offline worlds. Retailers will be saved by focusing on providing a fun experience for customers in front of house, while running a delivery service back of house to cater for online customers.