As the nights begin to draw in and the days get shorter, shops will be gearing up for the festive rush. It’s essential to be able to attract shoppers into your store at this time of year and as the evenings get darker, effective window lighting is essential.
There are several aspects to consider. First, are your window displays closed or open? If they are open, this means the whole store is essentially the display, so think carefully about how you not only light the products by the window, but also those further inside the shop.
Closed window displays tend to allow retailers to be particularly creative, but you need strong lighting to highlight products effectively and ensure that there aren’t any unflattering shadows.
Retailers have got Halloween and then the festive season coming up, which are two of the biggest holidays in the Golden Quarter, so make the most of them with your window displays to showcase relevant products.
UK POS recommends creating Halloween-themed window displays if you sell specific products for this time of year, or to highlight any offers you’re running that might appeal to Halloween shoppers.
The amount we spend on Halloween in the UK has been steadily rising year-on-year, so capitalise on this in 2025 to get a pre-Christmas boost in your sales and ensure you start the Golden Quarter strong.
It’s also important to check all the lights in your store are working as they should too. Now is a great time of year to make use of commercial electrician services to fix any lighting issues you identify before the real rush of shoppers arrives.
Don’t only focus on the front-of-house areas – make sure you also check the lighting in the changing rooms and in any areas that are staff only to ensure that everyone can enjoy their shopping experience and to keep your staff safe as we head into winter.