A survey has indicated the majority of Britons plan to make dedicated purchases ahead of the upcoming summer holidays. But retailers will need to make sure their stores remain well-equipped to deal with more roasting summer weather with air conditioning maintenance.
The record-breaking June weather marked a hot start to the season and more heatwaves are expected, but while climate scientists will see this as bad news, those preparing for their summer holidays seem keen to stock up on items to make the most of their sunshine breaks.
A survey by KPMG found that:
- 63 per cent of consumers plan to take a summer holiday this year
- 75 per cent of those going on holiday plan to make purchases associated with it
- 42 per cent will buy clothing
- 25 per cent will buy footwear
Head of Consumer, Retail and Leisure for KPMG UK, Linda Ellett, said: “There are welcome signs that holidaymakers plan to spend on new purchases to pack in their suitcases – which retailers will be competing hard for this summer.”
That competition will require stores to ensure they offer a good experience for consumers, but that means keeping them cool. Good air conditioning is essential.
Failures to do so can have various consequences:
- The heat will deter some shoppers
- Some items, like chocolate, can melt
- Excess heat could mean you break health and safety rules for your own staff
What Else Can You Do To Keep Your Store Cool?
There are further things you can also do to keep the store and those using it cool:
- Use dehumidifiers and fans
- Improve ventilation, including opening windows where possible
- Use external shading to limit the effects of hot sunshine
The last of these may attract more customers, as those needing a drink may prefer not to have to pay for another bottled drink.
Following record May and June heat, Britain’s third heatwave of 2026 is not set to be quite as fierce, but the Met Office does expect that the summer will continue to be very hot.
However, by taking the right steps to stay cool, your store can make the most of the hot weather, bringing the customers in even as the sun beats down.