From art exhibitions to vintage furniture pop-ups, the design industry has adopted its own version of the trend and Londoners love it.
They are the newest, most exciting tangent of the retail world, and for the design world in particular. The rise of the pop-up is reflective of the “new wave” of retail; one in which brands look to engage with their demographics on a much more intimate level. In fact, the pop-up industry in the United Kingdom is now worth around £2.3bn. This colossal figure just goes to show that selling great design is all about unique experiences and independent brands today.